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Coast Creative provides Adobe Business Catalyst e-commerce web development services and SEO for website
designers and online business owners.

Coast Creative and Adobe Business Catalyst

Thursday, January 19, 2012

Coast Creative builds websites hosted on the Adobe Business Catalyst web application platform that was created for developing and managing e-commerce websites and other online businesses.

Although you can use Coast creative's Business Catalyst platform to build graphic oriented 'designer' websites the real power of the system lies in the integration of its core system components. Separately these components are the super-tools of the web. Woven together in a tightly integrated package they are pure web marketing dynamite.

A hosted web application platform

These types of systems are often referred to as Software as a Service or simply SaaS.

What's in it for you? Well, imagine having a secret army of software engineers working for your company around the clock, keeping your website's servers secure, up to date and running smoothly. Sounds good doesn't it? If you've ever been responsible for a web server you will be experiencing an overwhelming sense of euphoria right about now.

And let's not forget about support. Because Business Catalyst is backed by Adobe, you have the promise of a long, secure and mutually beneficial business relationship.

Powerhouse e-commerce

Get with the program. Selling goods and services is on the web is crucial for most any business over the long-term. Built in eCommerce lets you avoid the pain of custom code and mind-numbing configuration.

Unlimited Catalogs, products and a complete checkout system are augmented by a growing number of e-commerce SEO features that are focused on getting you noticed and helping you get the sales conversions you deserve.

Built-in CRM

What is CRM? A great question. CRM stands for Customer Relations Management and it's exciting if you run a small business.

Every contact with your business website can be tracked by the Business Catalyst CRM:

  • Get web form submissions
  • Track cases and sales opportunities
  • Watch a live feed of website activity
  • Manage customer orders
  • Harness custom workflow notifications to get things done
  • Create reports and filter them to get the data you need

Killer email marketing

Email marketing is a powerful tool to reach your customers and keep them coming back.

While the Business Catalyst CRM system quietly and patiently builds your customer (gold mine) database in the background, you can be creating and emailing your company messages to multiple, segmented custom mailing lists that target specific groups of customers.

Business Catalyst also provides powerful analytics to show you 'opens', 'bounces' and any specific actions taken in response to your email campaign.

Because the email marketing system is integrated, you also have features available like 'Tell-A-Friend', discount coupons, free shipping promotions and much, much more.

Application muscle without custom code

Data driven website applications like real estate listing services and classified ad sites can be built without hiring a server-side programmer. Blogs, photo galleries, site wide search engines, ad rotators, FAQ collections, event bookings and custom web apps are all possible.

With secure zones, your site visitors can even login to submit, manage and delete their own items directly using your website. You can even charge for submissions.

In-depth reporting and analytics

What's up with your business? Now you can find out. Business Catalyst has a wide variety of analytics tools that help you see exactly where you've been so you can figure out where you're going.

Reports can be customized for your purposes and data can easily be exported to PDF or Excel for further manipulation.

Built and maintained with industry standard tools

No smoke and mirrors here. Business catalyst sites are built using web standards compliant HTML, CSS and JavaScript. This means that your site is completely portable should you want to relocate it elsewhere at any time in the future (except for the BC specific features of course!).

It also means that designers have free reign when it comes to creating beautiful websites. If you can create a website in HTML and CSS then you can make it a reality with Business Catalyst.

Give us a call if you'd like more information. You'll be glad you did.

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